GuangZhou Sunway Electronic Trading Co., Ltd., founded in 2012, is a cross-border e-commerce company with a team of over 500 people, based in Baiyun District — Guangzhou's cross-border e-commerce hub — selling quality Chinese products to Europe, North America and Japan. Our founders, the Li brothers, entered the industry in 2005 as part of eBay China's very first cohort of sellers, and their deep hands-on experience in Western e-commerce and internet operations runs through the company. From an early top seller on eBay, we have grown into a multi-platform business — Amazon, Wayfair, Walmart and AliExpress storefronts plus selected offline channels — with several categories ranked among the platform's leading stores. Our product lines cover home decor, home textiles, furniture, home & living, garden products, lighting and hardware, marketed under our own brands LUXUR, Lushaven, Evercioso and Jovelinax. Beyond platform fulfillment, we run local warehouses in the UK, Germany and the US (Atlanta, California and Florida), built in-house or with trusted partners, providing last-mile home delivery and after-sales repair to end customers.
Our core team is made up of veteran operators from well-known cross-border e-commerce platforms, management practitioners from Alibaba, and senior supply-chain managers across the apparel, footwear, home, musical-instrument and outdoor categories — with deep resources and a thorough understanding of global e-commerce.
The founding Li brothers enter cross-border e-commerce as part of eBay China's first cohort of sellers.
Established a Beijing subsidiary with the company's first warehouse.
Launched cross-border B2C business on AliExpress under Alibaba.
Opened the first overseas warehouse in the UK; invited by Alibaba to share export e-commerce experience in Guangzhou, Yiwu, Hangzhou and Shanghai.
Built self-operated warehouses in Australia and the US; started selling on Amazon.
Founded Guangzhou Sunway Electronic Trading Co., Ltd.; opened a German warehouse and transit warehouses in Foshan and Yiwu.
Established the Japan warehouse and began logistics, information and finance cooperation with Baifeng Group.
Continued to broaden platform coverage (Walmart, AliExpress and more), staying product-centric while upgrading logistics and compliance.
Headcount grew by more than 50% year on year.
Set up the IT division and began building cross-border e-commerce big-data capabilities to power brands with technology.
The story continues — and the best is yet to come.
An AI-driven, data-first company — not a typical seller running on off-the-shelf SaaS. Every core system is built in-house.
Self-built and partner warehouses at home and abroad, omni-channel warehousing-and-delivery integration, lean inventory management and a professional logistics team.
Years of accumulated supplier relationships across major manufacturing clusters in China, ensuring quality, lead time and cost control.
A senior development team leverages big-data and market trends to design new products that match what the market wants.
High-quality listings and continuous optimization of the customer shopping experience.
Promoting our quality products to customers worldwide through multiple cross-border channels, with constantly optimized advertising.
We are an AI-driven, data-first e-commerce company, not a typical seller running on off-the-shelf SaaS. Three in-house systems power the business:
Real-time, multi-dimensional reports on SPU-level sales, inventory and logistics costs, run by business unit — operating decisions driven by data.
Tracks competitor pricing and market trends in real time, auto-calculates SKU-level margin and adjusts prices dynamically.
From market intelligence, demand analysis and product selection to sample monitoring, review and mass production — fully online, so the new-product cycle is quantifiable and predictable.
Local fulfillment close to our customers, built in-house or with trusted partners — including last-mile home delivery and after-sales repair.
Our roots run through these categories since the early days — instruments and photography are live in today's catalog.
Creating a better, simpler life
Driven by technology, serving the world with satisfying products and services
Simple, direct, efficient communication with sharing and inclusiveness.
Festival parties and surprise celebrations all year round.
A healthy body comes before work.
Sunway Lecture Hall — ongoing training and learning opportunities.
Doing great work in a happy atmosphere.
A mentor system that makes new-hire growth visible.
